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    SAP Sales Cloud

    SAP Customer Relationship Management (CRM)

    SAP Customer Resource Management (CRM) and Customer Experience (CX)

    SAP Sales Cloud is an AI-driven customer relationship management (CRM) solution for sales automation, lead management, and analytics.

    Harness machine learning and generative AI to maximize sales performance and drive revenue with the SAP Sales Cloud solution.

    Strengthen your customer relationships with the help of automation

    Empower your sales team to focus on building relationships and connecting with customers. The SAP Sales Cloud solution streamlines and automates essential sales processes, while providing AI-driven recommendations to support smarter selling.

    • Cloud-based deployment
    • Comprehensive customer view in one platform
    • Enhanced mobile selling experience
    • AI-powered insights, recommendations, and analytics
    • ntegrated generative AI for highlights and summaries
    SAP Sales Cloud, Dashboard + Mobile

    Key Features of SAP Sales Cloud:

    Accelerate revenue growth with connected, insightful, and adaptive sales processes that help sellers connect with buyers in any business environment.

    Imagine having all your sales activities from the very first lead you capture to the final order delivery, tightly connected with your core business operations in a single, cloud-based hub. By bringing SAP Sales Cloud and SAP S/4HANA Cloud Public Edition together, you’re giving your team a complete, real-time view of every deal in the pipeline. This means you can instantly respond to customer requests, create accurate, personalized quotes that reflect current inventory and pricing, and streamline the entire quote-to-cash process.

    Plus, with holistic analytics that blend sales insights with cost and revenue data, managers can easily spot new opportunities, forecast more accurately, and make smarter decisions on the fly. This integration isn’t just about efficiency, it's about boosting win rates, delivering a great customer experience, and helping your whole organization move forward with confidence.

    AI for Sales

    Streamline sales engagement using integrated generative AI features for enhanced outreach, guided selling, and efficient pipeline and forecast management. Expand these capabilities across your organization with the SAP CX AI Toolkit and Joule.

    SAP Sales Cloud, Analytics Dashboard
    SAP Sales Cloud, Digital Selling Dashboard

    Digital Sales Dashboard

    Connect with customers through digital sales channels and equip your sales team with AI tools designed to enhance and streamline user experiences.

    Mobile Selling

    Enable impactful, AI-powered sales interactions anytime, anywhere, with the SAP Sales Cloud mobile app.

    Picture a world where your sales team always knows which leads are worth chasing and which actions will make the biggest impact. With SAP Sales Cloud’s built-in AI and machine learning, that’s no longer a dream, it's your everyday reality. Predictive analytics score leads and highlight the best opportunities so your reps can focus their energy where it really counts.

    The system offers personalized recommendations for next-best actions, making sure each interaction is guided by real-time insights rather than guesswork. Even your forecasting becomes sharper: AI uncovers patterns, predicts outcomes, and helps you chart a path to more consistent wins. These intelligent tools empower your sales team to work smarter, close deals faster, and deliver the kind of standout results that help your whole business thrive.

    SAP Sales Cloud, Mobile dashboard enabling mobile selling.
    SAP Sales Cloud, Forecast Tracker that enables scalable sales automation.

    Scalable Sales Automation

    Boost your success rate and revenue growth by streamlining essential sales processes with a smart, integrated, scalable sales automation approach.

    Retail Execution & Field Sales

    Enhance field sales and retail execution efficiency by gaining comprehensive insights into location performance, trends, and account audits.

    SAP Sales Cloud, List of Opportunities for retail execution and field sales.
    SAP Sales Cloud, Routing Visits for dynamic visitng planning.

    Dynamic Visit Planning

    Strategically plan field visits, streamline routes, and expand coverage to boost revenue while minimizing operating expenses.

    The Role of SAP’s Business Technology Platform (BTP)

    SAP’s BTP helps to connect, extend, and integrate across your technology stack, automate manual processes, and simplify planning and reporting to make better business decisions.
    SAP Business Technology platform apps dashboard.

    Learn more about SAP's Business Technology Platform .

    Everything you need to succeed, and more

    • Resources
    • Latest News
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    SAP Sales Cloud: Drive Sales with Customer-Centric Automation

    Accelerate revenue growth with connected, insightful, and adaptive sales processes that help sellers connect with buyers in any business environment.

    Get The PDF
    Get The PDF
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    Transforming Customer Experiences with Next-Generation Cloud Technology

    Read how Moen digitalized and streamlined its sales and marketing operations by deploying cloud-based technology for advanced customer experience management.

    Read The Success Story
    Read The Success Story
    Why ERP Matters: Leading Change & Driving Adoption
    Cloud ERP
    Why ERP Matters: Leading Change & Driving Adoption

    by Ralph Hess

    Cloud ERP success depends on people, leadership, and adoption. Learn how to lead change and drive ERP adoption.
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    How Navigator Business Solutions Supports Your Business After Going Live
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    How Navigator Business Solutions Supports Your Business After Going Live

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    Oracle Fusion Cloud Application Suite vs. SAP Business Suite
    Cloud ERP
    Oracle Fusion Cloud Application Suite vs. SAP Business Suite

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    Oracle Fusion Cloud and the SAP Business Suite are cloud-based solutions that provide a complete set of applications for all aspects of a business.
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    Have Questions? Let's talk shop!

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